So…NYC
A taste of NYC in ABZ…
Previously named ‘So…’, PB Devco’s sandwich and coffee shop on Union Street was ready for a new concept. Although boasting a loyal customer base since its opening in 2015, a gap in the Aberdeen market for classic NYC bagels was apparent, and So… was the perfect venue to bring ‘a taste of NYC to ABZ’.
I worked closely with the team at PB Devco to rebrand So… into ’So…NYC’, developing all the materials they would need to relaunch the new concept throughout the venue. As well as logo design and branding, I also created packaging designs, vinyl signage, posters, social media graphics, uniform designs and menus.
The result is a fresh and vibrant brand identity that has reinvigorated the venue, boosted sales and footfall, and most importantly brought a tasty new offering to Aberdeen City.
This is just one of my many projects for PB Devco - you can view others here.
Project(s)
Branding
Print Design
Website Design
Signage
Social Media Asset Design
Creative Direction
Main logo and accompanying logomark
Logo vinyl signage, uniform design. Photography by Sam Sharp (Sharpi Studios)
Print design: selection of posters
Vinyl signage. Photography by Sam Sharp (Sharpi Studios)
Website design (soaberdeen.co.uk)
Print design: menu flyer
Menu screens
Photography by Sam Sharp
Print design: branded stickers, flyers. Photography by Sam Sharp (Sharpi Studios)
Packaging concept and sticker design. Photography (right) by Sam Sharp (Sharpi Studios)
Snippets from the concept document for the branding project