A shiny new website design for a leading early childhood influencer, keynote speaker, and writer, Alice Sharp.

Working alongside Bubbly Consulting, this project had a variety of objectives to meet to elevate the Alice Sharp website and increase lead generation.

Bubbly Consulting provided a clear marketing and design brief, highlighting some pitfalls within the previous site design. It was important the new design established a clear user journey to direct Alice Sharp's two main user groups (education professionals and parents) to find the most suitable product and service offerings for them. In addition, the new site was to include enhanced functionality within the design, and include a blog, shop, and members only area.

A number of page templates were designed as part of this project - an engaging homepage design, various landing pages, a shop landing page, blog landing and blog post pages, login landing page and subscription content pages, as well as a standard page template and contact page. The overall design approach was on a modular basis, with a variety of content blocks/panels established for use across the page designs.

As well as ticking the box on the important user experience challenges and site functionality, the new site design also offers a wholly refreshed and modern interpretation of the Alice Sharp brand, bringing the look and feel to life with playful shapes, elements and creative animations. Alice wished for the site to be engaging and fun, in line with her brand values - something which the final design achieves.

Alongside this project, I was also asked to create a flyer to advertise upcoming webinars in the new website style.

Project(s)

Website Design

Creative Direction

Print Design