A design system streamlining social media asset creation across all channels.

This social media asset project centred around modernising the company’s social media assets. The project objectives included streamlining the internal asset generation process, assisting in-house resource by minimising asset generation timescales, and establishing a suite of graphics that could be pulled from on an ad hoc basis.

Inspired by ‘design systems’ in other areas of the digital design industry, I took the approach of creating a suite of flexible templates and graphics, which included a gradient colour palette, graphic elements and patterns, new typography, image styles/treatments, and brand tabs and tags.

By doing this, a social media asset design guide was created that not only helped streamline visual elements, but is a useful point of reference for any graphics created for the Add Energy channels moving forward. Add Energy’s areas of expertise can also be differentiated by creating variations within the system, while also retaining an overarching brand look and feel.

The result is a fresh and modern design solution, that keeps the asset build as simple as possible, allows for faster turnaround of social content, and ensures visual content creation remains on-brand.

Project(s)

Digital Design System

Social Media Asset Design