PB Devco
![](https://images.squarespace-cdn.com/content/v1/5fb297726008c61258acb39a/1613154807916-ZMI68SU29FFH0ZT8CS1T/Vovem_167-HDR.jpg)
A wide range of design projects for Aberdeen’s premium hospitality operator, working across their venue portfolio.
As a family owned business, the PB Devco company directors are passionate and motivated about bringing a range of premium dining and entertainment experiences to Aberdeen city and shire. Unlike large chain venues, which have one brand with the same experience in each premises, PB Devco operate venues that are all different in offering and style; their venue branding and collateral play a key role in contributing to the customer’s unique venue experience.
Over many years of working with PB Devco, I’ve completed a wide variety of design projects for the company, as well as supported in marketing endeavours, provided creative direction and pitched ideas.
As well as this direct working relationship with PB Devco, I also communicate and align with other contractors where required - for example, sharing moodboards and branding ideas with Tinto Architecture so the brand is consistent with the overall venue atmosphere. I also work with Mission10 in providing social media graphics to assist with social content where required.
Featured below is just a sample of projects completed over the years.
Project(s)
Branding
Print Design
Website Design
Signage
Social Media Asset Design
Creative Direction
Vovem Meat & Liquor
Premium Argentinian-style contemporary steakhouse and bar.
![](https://images.squarespace-cdn.com/content/v1/5fb297726008c61258acb39a/1614166332564-VFSKIYYRRCRDLNJ9DDHQ/Vovem_092-HDR.jpg)
Photo by Aberdeen Photo
![Full logo and logomark](https://images.squarespace-cdn.com/content/v1/5fb297726008c61258acb39a/55051760-44cc-40b0-842e-280ba409790e/Vovem2.jpg)
Full logo and logomark
![Brand across the venue. Photography by: Left: Grant Anderson, 2 x Centre: Aberdeen Photo, 2 x Right: Grant Anderson](https://images.squarespace-cdn.com/content/v1/5fb297726008c61258acb39a/c4f9c019-80e4-41d6-a487-e108850054fe/Vovem1.jpg)
Brand across the venue. Photography by: Left: Grant Anderson, 2 x Centre: Aberdeen Photo, 2 x Right: Grant Anderson
![Website Design](https://images.squarespace-cdn.com/content/v1/5fb297726008c61258acb39a/28cb680d-6b45-45f2-a313-699fdc861abb/Vovem5.jpg)
Website Design
![Print Design: Menus, Gift Cards](https://images.squarespace-cdn.com/content/v1/5fb297726008c61258acb39a/42e0ca03-b012-424c-9459-09b2bc060074/VovemMenu.gif)
Print Design: Menus, Gift Cards
![Print Design: Branded meat labels & butcher paper. Photos by Grant Anderson.](https://images.squarespace-cdn.com/content/v1/5fb297726008c61258acb39a/8ac8c1bc-6bf4-4655-b317-469869bebdee/Vovem4.jpg)
Print Design: Branded meat labels & butcher paper. Photos by Grant Anderson.
![Social Media Graphics](https://images.squarespace-cdn.com/content/v1/5fb297726008c61258acb39a/67aa1df8-c690-4d8f-af74-84868b368e48/Vovem6.jpg)
Social Media Graphics
The Fishmarket at Soul
Seafood restaurant pop up within the established venue, Soul on Union Street.
![](https://images.squarespace-cdn.com/content/v1/5fb297726008c61258acb39a/1613763373180-6WSM8M14NLVZUGQE6PPK/FishmarketBanner.jpg)
Photo by Grant Anderson
![Logo Design](https://images.squarespace-cdn.com/content/v1/5fb297726008c61258acb39a/09ea7c0a-61d5-4d6c-8fd7-e8ccf9d7c787/Fishmarket-6.jpg)
Logo Design
![Print Design: Menus and Flyers. Photo by Grant Anderson.](https://images.squarespace-cdn.com/content/v1/5fb297726008c61258acb39a/87e8e657-16ce-4829-a992-5a731bc743b5/Fishmarket-1.jpg)
Print Design: Menus and Flyers. Photo by Grant Anderson.
![Print Design: Menus](https://images.squarespace-cdn.com/content/v1/5fb297726008c61258acb39a/85245d14-f021-43a4-b845-6800fbf1eccc/Fishmarket-2.jpg)
Print Design: Menus
![Print Design: Placemats, Wall Decal Design](https://images.squarespace-cdn.com/content/v1/5fb297726008c61258acb39a/ef025a20-8468-4851-ab91-b1be7b586fa4/Fishmarket-3.jpg)
Print Design: Placemats, Wall Decal Design
![Digital Design Assets: promotional images for TV screens throughout the venue](https://images.squarespace-cdn.com/content/v1/5fb297726008c61258acb39a/64d76b51-3ac1-4c16-9a44-f9fa2f3aaf60/Fishmarket-TVScreens.gif)
Digital Design Assets: promotional images for TV screens throughout the venue
![Website Design](https://images.squarespace-cdn.com/content/v1/5fb297726008c61258acb39a/480200f7-f221-49d8-a49a-9653db4dd4dd/Fishmarket-4.jpg)
Website Design
![Take Away Packaging Concepts](https://images.squarespace-cdn.com/content/v1/5fb297726008c61258acb39a/044dc842-5a87-4fba-90ac-9748c65cfe21/Fishmarket-5.jpg)
Take Away Packaging Concepts
21 Crimes
Themed secret bar with entrance passkeys, based on the history of British transportation of convicts to Australia in the late 18th and 19th centuries.
![](https://images.squarespace-cdn.com/content/v1/5fb297726008c61258acb39a/1613321852720-0HG78BYJ1L1XI3AIH2J7/CardMock.jpg)
![21 Crimes Brand Guidelines](https://images.squarespace-cdn.com/content/v1/5fb297726008c61258acb39a/fa2e6209-7c6a-4710-af10-9dd537f472b6/21Crimes-6.jpg)
21 Crimes Brand Guidelines
![Photos by Aberdeen Photo](https://images.squarespace-cdn.com/content/v1/5fb297726008c61258acb39a/bad0a98a-964c-458b-8e73-8db6296eb291/21Crimes-5.jpg)
Photos by Aberdeen Photo
![Graphic Props: conviction documents (based on real convictions). Wall Vinyl Design: 21 Crimes entrance display. Photos by Aberdeen Photo](https://images.squarespace-cdn.com/content/v1/5fb297726008c61258acb39a/1a3fbbdd-55fc-44f8-8756-3106a8bac09a/21Crimes-3.jpg)
Graphic Props: conviction documents (based on real convictions). Wall Vinyl Design: 21 Crimes entrance display. Photos by Aberdeen Photo
![Website Design, Social Media Graphics](https://images.squarespace-cdn.com/content/v1/5fb297726008c61258acb39a/1bc1cc0f-79e6-49c5-936b-9eccf5f14fb5/21Crimes-7.jpg)
Website Design, Social Media Graphics
![Drinks Menu Design: the drinks menu has 21 drinks, 1 representing each crime, and features a factual timeline and facts surrounding each crime (researched and collated by myself)](https://images.squarespace-cdn.com/content/v1/5fb297726008c61258acb39a/2e7634ca-7551-422c-a887-d186b06dcdc1/21Crimes-2.jpg)
Drinks Menu Design: the drinks menu has 21 drinks, 1 representing each crime, and features a factual timeline and facts surrounding each crime (researched and collated by myself)
![Photos: instagram.com/21crimesbar](https://images.squarespace-cdn.com/content/v1/5fb297726008c61258acb39a/0c330ded-75d6-49d7-99a7-9a4c534095fb/21Crimes-4.jpg)
Photos: instagram.com/21crimesbar
Pop-Ups & Other Projects
![So... Catering Mini Brand: 'So... Quackers' Duck Pop Up](https://images.squarespace-cdn.com/content/v1/5fb297726008c61258acb39a/66c83edc-5517-4672-97d5-165e6418a7f9/SoQuackers.jpg)
So... Catering Mini Brand: 'So... Quackers' Duck Pop Up
![So... Catering Mini Brand: 'So... Mozz' Mozzarella Sticks](https://images.squarespace-cdn.com/content/v1/5fb297726008c61258acb39a/28fc26f5-a337-4ed1-b76d-78d1b46c16f1/SoMozz.jpg)
So... Catering Mini Brand: 'So... Mozz' Mozzarella Sticks